Increasing Impact of Internet to Counteract Volume Drop - Realtors Advised to Rethink Web Efforts

Released on = June 12, 2006, 1:47 pm

Press Release Author = Incredible Impressions for Andey Malygin

Industry = Real Estate

Press Release Summary = Leading Marketing Consultant launches new platform for
Canadian Real Estate Professionals

Press Release Body = Toronto, ON., June 14, 2006 -- The drop in volume in the sales
of existing homes, based on the figures released by the Canadian Real Estate
Association in May, should spur real estate professionals to begin a thorough
re-evaluation of promotion plans and techniques according to a leading marketing
consultant. Andrey Malygin, founder of www.RealEstateProperty.ca, has found that
most real estate professionals are underutilizing the online environment in their
marketing efforts and this could become a factor if sales volume continues to
decline.

"Since the drop in volume is accompanied by a continuing increase in average sales
prices, this is an ideal time to consider the way in which the online environment is
utilized," says Malygin, who runs www.RealEstateProperty.ca under the umbrella of
the Online Advertising Services Corp., "as this will ensure that a realtor's
presence is firmly established once the market stabilizes and these record highs
become more balanced."

It's not that real estate professionals have not begun to utilize the internet, but
that most of the current sites are not fully optimized from a marketing perspective.
Malygin's site is preparing to change that by providing a better portal for real
estate agents to utilize. While currently in the launch stage,
www.RealEstateProperty.ca is fully operational as an advertising venue, with
enhancements planned to ease the marketing process for both agents and consumers.

\"Many real estate agents treat their website as a hobby rather than a professional
marketing device. Consequently, they see very modest results from their websites,"
explains Malygin, "Even if you had your website crafted by a professional design
agency - the odds are that it still won\'t work as expected. Stylish sites tend to
overlook fundamental marketing and direct-response principles."

For further information or to list properties, realtors and prospective buyers are
invited to visit www.RealEstateProperty.ca

-30-


Web Site = http://www.realestateproperty.ca

Contact Details = Andrey Malygin
Online Advertising Services Corp.
(416) 267-7846 off
(416) 275-6705 mob

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